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The impact we make as a team is motivating cities to green up and therefore something to be proud of.


cycling experiences



repairs on cargo bikes



miles on cargo bikes


Our company has always been about choosing the bicycle as our number one mode of transport which automatically reduces our carbon footprint.

Knowing that every year over a million bicycle parts get thrown away, it became our second nature to not only fix bicycles but also the parts they carry (instead of ‘simply’ replacing them).

We challenge ourselves to develop the most sustainable bike of the world—a bike forever.


We are the first bike company that aims to fully eliminate the use of carton boxes in its logistic process.

With MHB Systems, we are cocreating a paperless environment for our employees, partners, franchisees and guests.


We believe that a bike should be made available to anyone, also to someone who cannot afford it. Therefore we give away most of our pre-owned bicycles to those in need.

Together we are amplifying the difference that cycling activities can make. Having launched our franchising formula in 2020, we’re aiming to reach 1 million bicycles in the next two decades.

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